No two businesses are the same so why would it make sense that their marketing strategy
be the same? All search engine optimization services are
customized for the individual needs of your business. Though, the overall goals
may be the same, how and where we achieve those goals are completely custom and
unique to your brand and business. Oftentimes, your internet marketing campaign
will include seo services contained here as well as social media marketing, ppc management, and reputation management services
on an ongoing basis.
The SEO Process
Fundamental to your custom seo campaign is a process of tested and proven elements.
As a client of ConTech
Media, you will receive a complete report of the following parts of your
- Keyword Research: The most fundamental element to your SEO campaign is your
selection of keywords and keyword assignment to internal pages on your site. A lot
of work goes into keyword selection to maximize seo efforts.
- Competitive Analysis: Related to keyword research is analysis and research
of the client's competitors. You want to see what they're doing that is working
and what isn't working. Take strengths from others and exploit their weaknesses
is part of a winning marketing strategy.
- On-Page Factors: After keyword and competitive analysis has been complete,
the initial on page optimization can occur. With your keyword assignment in hand,
our engineers can target content and markup towards those keywords. This includes
but is not limited to title tags, meta tags, and various search engine friendly
- Website Architecture and URL Rewriting: Your site needs to be easily navigated
by both humans and the search engine spiders. Our engineers work hard to design
an internal linking structure that fulfills all requirements. In addition, URL rewriting
is oftentimes used to create easier to read URLs.
- Website Content: As many in the SEO industry say, "Content is King". We take
this statement very seriously as one of the first steps in being recognized as an
authoritative source on a subject to the search engines is to have fresh, unique
and relevant content. We work with our client teaching them best practices when
writing content as well as providing content in the form of informational internal
pages and blog posts on behalf of our client.
- Link Building: Since the beginning of Google, their ranking algorithm has
been based on "link popularity" and put simply the more high quality links you have
pointed to you, the more relevant you are seen to Google and the rest of the search
engines. This is why ongoing link building by SEO professionals like those at ConTech
Media is crucial to long term organic success.
- Other Considerations: In addition to the parts above, we also take into consideration
issues like Web Accessibility, W3C valid code, XML sitemaps, and much more so that
our client gets the most out of their seo campaign.
Since every business and thus every campaign is unique, your campaign is tailored
to your wants and needs. Pricing is determined based on those needs and all quotes
are provided free of charge from a no-pressure web consultant. With decades of combined
internet marketing and classic marketing experience, ConTech Media is the right
choice to design and execute your marketing campaign. Contact for Free Quote Today!